College Students’ Cognition of Internet Accidental Injury Insurance: A Case Study of Guangdong Province

Yongmei Hou (Department of Psychology, School of Humanity and Administration, Guangdong Medical University, Dongguan 523808, Guangdong Province, China)
Qian Yi (Department of labor and social security, School of Humanity and Administration, Guangdong Medical University,Dongguan 523808, Guangdong Province, China)

Article ID: 3072



To explore college students' understanding and satisfaction of internet accidental injury insurance, and to analyse the factors influencing college students' awareness and satisfaction of internet accidental injury insurance. 836 college students in Guangdong Province were selected by stratified random sampling. They were investigated with the self-designed questionnaire "College Students' Cognition of Internet Accidental Injury Insurance (CSCIAII)". 29.67%, 52.18%, 10.13% and 8.02% of the college students didn't know, knew a little, knew relatively well and knew very well about internet accidental injury insurance, respectively. 55%, 16. 82%, 47. 73%, 11. 82% and 14. 09% of the college students satisfied with, respectively. College Students' awareness of insurance is weak, and they do not pay enough attention to accidental injury insurance. The percentage of college students who are very satisfied with the internet accidental injury insurance, think the internet accidental injury insurance basically meets their own needs, think it is acceptable but needs to be improved, do not agree with and are not satisfied with it at all are 9.55%, 16.82%, 47.73%, 11.82% and 14.09%, respectively. The design, publicity and sale strategies of internet insurance products may be important factors affecting college students’ understanding and satisfaction with internet accidental injury insurance.


College students; Internet; Accidental injury insurance; Satisfaction

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