A BRIEF REVIEW FOR E-COMMERCE AND THE CRITICAL SUCCESS FACTORS

Miraç AYDIN (Marmara University Department of Industrial Engineering)
Mustafa Batuhan AYHAN (Marmara University Department of Industrial Engineering)

Abstract

Along with the rapid development of information technologies, traditional trade has moved to electronic area. Today, many business activities are performed in electronic environment. Since electronic commerce is rapid and easily reachable, it has begun to attract much more attention by consumers and businesses over time. In this study, a brief review about e-commerce is provided. Eight different tools which can be used in e-commerce are explained. Seven types of e-commerce are classified. In addition, nine payment methods of e-commerce are elaborated. Furthermore, the importance of customer satisfaction is highlighted. Based on this, three main critical success factors including eight sub-factors are structured in a hierarchical form to aid the companies in e-commerce. This study aims to examine the hot topic of e-commerce with different aspects. Furthermore, it sets a well-organized base in order to decide the best e-commerce company regarding the critical success factors explained in this study. In further steps, a multi criteria decision making method can be applied to specify the best e-commerce company.

Keywords

Electronic Commerce; Tools of E-Commerce; Payment Methods of E-Commerce; Classifications of E-Commerce; Customer Satisfaction; Critical Success Factors.

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DOI: https://doi.org/10.30564/jbar.v1i1.361

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