A Literature Review of the "Burning Money" Behavior of Internet Products

Authors

  • Can Liu College of Innovative Education Base, North China University of Technology, Tangshan, 063200, Hebei, China
  • Jiawen Fu College of Innovative Education Base, North China University of Technology, Tangshan, 063200, Hebei, China
  • Miaomiao Xia College of management, North China University of Technology, Tangshan, 063200, Hebei, China

DOI:

https://doi.org/10.30564/jesr.v3i3.1705

Abstract

This article mainly studies the current status of the operation of the “burning money model” of Internet products, expounds and analyzes the disadvantages of this operating model, studies the practical effects brought by the “burning money model”, and explores the development direction of future Internet products. Domestic scholars have done a lot of research on the development of Internet products in the future and have achieved certain results. This article aims to discuss the development model of China’s Internet products, summarize the current “burning money” behavior in the operation process of Internet products, and combine the development situation of China’s Internet in the new era to make suggestions for the future development of Internet products.

Keywords:

Money burning model, Internet products, Operating model

References

[1] Junyi Wang. Myth of “burning money”: the growth strategy choice of the company in the initial stage of IPO[J]. Business Research, 2018(05): 41-53.

[2] Peng Zhang. Companies that burn money will never polish their products carefully[J]. Sino-foreign Management, 2018(07): 14-15.

[3] Qingya Wang. Exploring the “burning money model” of e-commerce enterprises[J]. China Price, 2018(12): 86-88.

[4] Shanshan Feng. The logic and antidote of “burning money model”[J]. Chief Financial Officer, 2017(13): 58-65.

[5] Yalan Xu. APP money-burning frenzy strikes again[J]. Economy, 2015(24): 38-40.

[6] Yanchao Tang. Unsustainable money-burning war[J]. China Collective Economy, 2018(06): 63-64.

[7] Spare no effort to wash O2O horse race and burn money[J]. Modern Business, 2015(19): 7.

[8] Editorial department of this journal. Burning money-the rationality behind madness[J]. Modern Business, 2015(25): 1.

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Issue

Vol. 3 , Iss. 3 (July 2020)

Article Type

Reviews

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