Predicting on Chinese Consumers’ Organic Wine Purchase Intention

Xueying Liu (Civil Aviation University of China, Tianjin, 300300, China)

Abstract


There is very little research on the perception and willingness of Chinese consumers to purchase organic wine.The research aims to understand the factors which influence Chinese consumers’ willingness on organic wine purchase. Based on the TRA and TPB, combine with SCT, a conceptual model is established to solve research problems.


Keywords


Chinese consumer ;Organic wine ;Purchase intention ;TRA ;TPB ;SCT

Full Text:

PDF

References


[1] Eastman, J.K., R.E. Goldsmith, L.R. Flynn. Status Consumption in Consumer Behavior: Scale Development and Validation. Journal of Marketing Theory and Practice, 1999, 7: 41-52.

[2] Groening, C., Sarkis, J., Zhu, Q. Green marketing consumer-level theory review: a compendium of applied theories and further research directions. Journal of Cleaner Production, 2018, 172(2): 1848-1866.

[3] Lea, E., Worsley, T. Australians’ organic food beliefs, demographics and values. British Food Journal, 2005, 107(10): 855-869.

[4] McCarthy, B., Liu, H.B., Chen, T. Innovations in the agro-food system: adoption of certified organic food and green food by Chinese consumers. British Food Journal, 2016, 118(6): 1334-1349.

[5] Mei, O.J., Ling, K.C., Piew, T.H. The antecedents of green purchase intention among Malaysian consumers. Asian Social Science, Organic Trade Association, 2012, 8(13): 248-263. Available at: www.ota.com/resources/market-analysis

[6] Rana, J., Paul, J. Consumer behavior and purchase intention for organic food: a review and research agenda. Journal of Retailing and Consumer Services, 2017, 38: 157-165.

[7] Thøgersen, J., de Barcellos, M.D., Perin, M.G., Zhou, Y. Consumer buying motives and attitudes towards organic food in two emerging markets: China and Brazil. International Marketing Review, 2015, 32(3/4): 389-413

[8] Zhang, K.Z., Benyoucef, M. Consumer behavior in social commerce: a literature review. Decision Support Systems, 2016, 86(1): 95-108.



DOI: https://doi.org/10.30564/jesr.v3i4.2267

Refbacks

  • There are currently no refbacks.
Copyright © 2020 Xueying Liu


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.