The Impact of E-commerce on Consumer Purchasing Behavior for the Coronavirus Disease (COVID-19)

The Impact of

disparities, especially in the least developed countries [1] . The 2020 E-Commerce Week conducted almost exclusively by UNCTAD and E-Commerce partners has offered a unique forum for a wide array of stakeholders to evaluate the consequences of the crisis and examine in-depth important digital concerns in the framework of the COVID-19 pandemic [2] . UNCTAD has evaluated, to monitor the size of the impact, identify important trends and issues facing the e-commerce companies, on the effects of e-commerce enterprises in developing countries and lower developing countries [2] .
A coronavirus is a group of viruses that basis minor illness and a certain type of virus can infect the lower airway, and commencing severe illnesses such, pneumonia, bronchitis. People who have been infected with this virus can be contagious in both dangerous and benign ways. Throughout history, many pandemics have altered human existence. COVID-19 began on December 12 in Wuhan, China, and it was discovered that individuals were infected with pneumonia through an illusory link to a business that sells fresh seafood to customers. Millions of individuals in China have been infected with the virus within a week (World Health Organization -WHO, 2019). In addition, 205 nations and their economy are currently afflicted with the virus. It is a worldwide challenge and affects trends in e-commerce [3] .
According to WHO (July, 2021), Figure 1 shows that total cases in the United States have confirmed a https://www.worldometers.info/coronavirus/worldwide-graphs 36,049,015, France 6,178,632, Russia 6,334,195

Total Cases (worldwide)
"Total Cases" = total cumulative count (200,304,173). This figure includes deaths and recovered or discharged patients (cases with an outcome).
According to WHO (July 2021) referred the total conformed cases were 200,304,174 worldwide (please see Figure 2) (Source: Worldometer). According to WHO (July 2021) referred that the trend of new cases is higher than the number of recovery cases (Source: Worldometer-Please see Figure 3). This growth rate may change the behavior of people to purchase common goods which can meet the demand of people to purchase goods through e-commerce.
Coronavirus is changing world patterns dramatically. In every business, a fast shift has taken place. The behavior of people, the nature of businesses, and the manner of life have changed. It spreads the fears among individuals that they avoid interacting with. For the above reasons, this study is essential for the buyer and business perspective as well as all stakeholders.
Andrienko, O examined consumer trends on e-commerce where [4] showed e-commerce trends only but they emphasize the on-trend of e-commerce. They didn't refer about how the purchaser's frenzy of behavior. This

Figure 1. Country cases distribution
Source: Worldometer a -www.worldometers.info was the main limitation of previous studies. This is the research gap in this study. This study emphasis why needs e-commerce is essential in this situation like COVID-19 pandemic. It also emphasizes how people adopted e-commerce and how the purchaser's frenzy of behavior.

Effect of COVID-19 on E-commerce
The effect of Coronavirus has transformed the nature of business in the entire e-commerce globe. Research shows that 52% of consumers do not go shopping in brick-and-mortar and congested locations. In addition, 36% avoid brick and mortar until they are vaccinated with coronavirus [4,5] . The varied impact of coronavirus on the b https://www.worldometers.info/coronavirus/worldwide-graphs c https://www.worldometers.info/coronavirus/worldwide-graphs various types of products means that COVID-19 has a very high influence on certain items and less impact on some products [5] .
Total e-commerce sales rose with this virus, people avoided going out, kept the social distance, and bought from home, and e-commerce work from home as Walmart e-commerce grew 74% [4] . In addition to the rise in media use this time and Facebook, Google updates its functionality so that more individuals may connect on their own, for example, Facebook launches Messenger for 44M people competing with Zoom. Likewise, Google has also released a revised version [4] . The top 10 e-commerce retailers are listed below. Figure 4 shows the top 10 e-commerce sites worldwide where Amazon.com has taken place in the first position, eBay.com second position, Rakuten.co.jp third position.  Most of the items you buy during the pandemic include toilet paper, yoga mat, kettlebells, exercise ball, disposable gloves, freezer, bidet, paint by numbers, bread machine, peloton, puzzle, treadmill, air purifier, refrigerator, coloring book, stationary bike, and exercise equipment [5] .
However, the COVID-19 (pandemic) has led to mixed fortunes for many e-commerce enterprises, therefore reversing the earnings of companies supplying services for example ride-hailing and travel. According to an estimate in the UNCTAD study released on 3 May 2021, the significant surge in E-Commerce in the face of the mobility constraints caused by the COVID-19 boosted the percentage of online retail sales from 16% to 19% by 2020 (UNCTAD, May 2021). The study was published by UNCTAD and sponsored a two-day e-Commerce and digital economy measurement conference. In some nations, online retail sales rose sharply, the Republic of Korea's biggest proportion being 25.9% in 2020, up from 20.8% in the previous year (Table 1). In the meantime, worldwide e-commerce sales increased 4 percent from 2018 to $26.7 trillion in 2019, according to recent projections. This covers both business-to-business (B2B)  Table 1. Online retail sales, selected economies, 2018-2020 Source: UNCTAD, based on national statistics offices e d https://www.statista.com/statistics/274708/online-retail-and-auction-ranked-by-worldwide-audiences/ e https://unctad.org/news/global-e-commerce-jumps-267-trillion-covid-19-boosts-online-sales and business-to-consumer (B2C) sales and is comparable to 30% of worldwide GDP that year. These statistics (Table  1) demonstrate the rising relevance of internet activity. They also emphasize the need for such information for countries, particularly developing ones, as they rebuild their economy in the aftermath of the COVID-19 epidemic (pandemic).
In emerging nations, including Malaysia, Singapore, Pakistan, & Thailand, others, E-commerce has boosted customers. E-commerce was launched in Pakistan in 2000 but was very bad, just 3% of all Pakistani citizens bought electronically (online) [6][7][8][9] . But e-commerce in Pakistan is currently reported to rise by 10% in the daily record and 15% in Internet users. The requests for items rise by 30-40%. To give customers ease, fast service food panda is launched. Pakistan hopes that the e-commerce trend would be on the rise in terms of electronic commerce [10] .

E-commerce is Growing Rapidly and Declining
The COVID-19 pandemic significantly affects many aspects of life, including how individuals deal with their needs and not their needs. The e-commerce business is already flourishing with online retail sales expected at 6.5 trillion dollars by 2023 [11] . Since the epidemic, however, internet purchasing has been overdriven. Even the world's biggest merchants struggle to meet customer demandbut what precisely do consumers purchase? Stack-line has examined e-commerce sales in the U.S. to answer this issue and created an average list of the fastest-growing, falling e-commerce classes (March 2020 versus March 2019) [11] .

The Purchaser's Frenzy of Behavior
As individuals deal with their new living conditions, they have changed their shopping behavior to meet their requirements. While panic purchases in certain nations may have slowed, consumer supplies and "pandemic pantry items" are still in stock. Many customers also take their newly-found time to focus on their health, with 85% of consumers doing social isolation and 40% indicating that when limits are raised, they want to keep it going. The changes in behavior have led to an increase in demand in several categories of products, although many are practical, others are marvelously strange [11] .

Categories of the Fastest Growing
While the following list contains numerous goods with a shelf life, it looks that consumers are taking things into their own hands and shops are selling bread manufacturing machinery in second place & retailers sell out of their top models ( Table 2). The list (Table 2) shows that, while individuals are alone, customers contemplate good lifestyle improvements, like exercise, smoking loss, and breathing groups all increase. Interestingly, toilet paper grew more than infant foods, while cured meats grew more than water. While there is a significant surge in demand in certain categories, others are plummeting in the pandemic economy f .

Categories of the Fastest Decline
An unprecedented surge of annulments of events and holidays has a major influence on the items which people consume. For example, luggage and suitcases, cameras, and men's swimwear have all declined in sales. Whatever the list below, it is apparent that the pandemic has had f https://www.visualcapitalist.com/shoppers-buying-onlineecommerce-covid-19/ both a beneficial and a bad impact on retailers of any kind g .
E-commerce retail sales demonstrate that the influence of COVID-19 on e-commerce is considerable, and its sales are anticipated to exceed $6.5 trillion in 2023 [11] . The virus has been significantly affected by many products, such as disposable gloves, soups, cough and cold, packaged food, fruits cups, bread machine, dried grains and rice, dishwashing supplies, weight training, milk and cream, vegetables, hand soaps, and a sanitizer, pasta, flour, facial tissues, paper towel, and allergy medicine and many more [11] . The products declining in coronavirus on the other hand are luggage and suitcase, gym bags, briefcase, Source:Jones, K. [11]

Discussion
The COVID-19 outbreak and restrictive actions against it altered the global economy instantly. The rapid introduction of digital technology was one of the most essential stages of change. The interruption of freedom of people's movement & social dissociation measures put into effect by several countries drove companies and consumers into a new way of life and to actively use digital solutions to continue to operate remotely [1] .
COVID-19 has a substantial influence on global e-commerce and in certain cases negative consequences, although generally, e-commerce is quickly increasing because of coronaviruses. Coronavirus obliges clients to use the web and to use it daily [12] . Moreover, e-commerce businesses confront various problems, including extended delivery time, movement control challenges, social distance, and lock-up or lockdown [13] . The shipment and supply processes are now rather sluggish, yet people are still buying since they do not have any other option. Thus, people move to technology because of coronaviruses.
In addition, there is a strong market demand for some items. Even retailer shops are unable to provide client requirements, including hand sanitizers, toilet tissues, groceries, disposable gloves, and dairy goods. On the other side, COVID-19 has a detrimental effect on tourism, planes have been delayed and foreign trade has been exceedingly slow and stayed in place. E-commerce in this scenario has grown into a substitute source, and e-commerce supplies items normally bought by consumers in a supermarket. In the meanwhile, this study wants to understand their effectiveness in both costs and benefits for stability and the actions associated with the upcoming arrival.

Conclusions
In this research, we have reviewed & deliberately discussed the COVID-19 outbreak in China. This research is particularly interested in the propagation and consequences of coronaviruses on e-commerce not only within China but also worldwide. Awareness about nearly this issue can counteract better information in persons and discussions of how coronavirus-affected e-commerce, business, and economics in countries. How e-commerce offers consumers various ways of satisfying their requirements. E-commerce has been improved by COVID-19. As individuals deal with their new living conditions, they have changed their shopping behavior to meet their requirements. The COVID-19 pandemic significantly affects many aspects of life, including how individuals deal with their needs and not their needs. The behavior of people, the nature of businesses, and the manner of life have changed. It spreads the fears among individuals that they avoid interacting with. The effect of Coronavirus has transformed the nature of business in the entire e-commerce globe. COVID-19 has a substantial influence on global e-commerce and in certain cases negative consequences, although generally, e-commerce is quickly increasing because of coronaviruses. Moreover, e-commerce businesses confront various problems, Source: [11] including extended delivery time, movement control challenges, social distance, and lock-up or lockdown. The shipment and supply processes are now rather sluggish, yet people are still buying since they do not have any other option. Thus, people move to technology because of coronaviruses. Finally, this study provides a guide for future research. How the coronavirus has affected e-commerce will encourage other researchers to delve more deeply into this issue, for example, e-commerce trends how it has been changed by corona & future trends.