Palmer, Roger, Henley Business School, University of Reading, Greenlands, Advising Faculty of the Doctoral Program Marketing & Reputation, Henley-on-Thames, Oxfordshire RG9 3AU, UK Peter, Fiderikumo, <p><em>School of Commerce and Management, Bayelsa State Polytechnic, Aleibiri, P.M.B 168, Nigeria</em></p>
