Campus Economic Analysis Based on K-Means Clustering and Hotspot Mining

Xiuzhang Yang (Guizhou Vocational College of Economics and Business School of Information, Guizhou University of Finance and Economics)
Shuai Wu (School of Information, Guizhou University of Finance and Economics)
Huan Xia (School of Information, Guizhou University of Finance and Economics Key Laboratory of Economics System Simulation, Guizhou University of Finance and Economics)
Yuanbo Li (Guizhou Vocational College of Economics and Business)
Xin Li (Guizhou Vocational College of Economics and Business)

Abstract


With the advent of the era of big data and the development and construction of smart campuses, the campus is gradually moving towards digitalization, networking and informationization. The campus card is an important part of the construction of a smart campus, and the massive data it generates can indirectly reflect the living conditions of students at school. In the face of the campus card, how to quickly and accurately obtain the information required by users from the massive data sets has become an urgent problem that needs to be solved. This paper proposes a data mining algorithm based on K-Means clustering and time series. It analyzes the consumption data of a college student’s card to deeply mine and analyze the daily life consumer behavior habits of students, and to make an accurate judgment on the specific life consumer behavior. The algorithm proposed in this paper provides a practical reference for the construction of smart campuses in universities, and has important theoretical and application values.


Keywords


Machine learning; K-Means clustering; Data mining; Consumer behavior; Campus economy; Economic regionalization

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DOI: https://doi.org/10.30564/ret.v3i2.1837

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