Analysis on the Approach of College Students’ Innovation and Entrepreneurship Education under the New Media Environment

Fanchun Meng (Southwest Jiaotong University)
Ruixin He (Southwest Jiaotong University)

Article ID: 4716

Abstract


With the steady rise of China’s economy, new media technology is gradually applied in various industries, giving enterprises more possibilities and opportunities. Compared with other entrepreneurs, college students with broad knowledge and novel ideas can better adapt to the changing market environment. In order to bring new vitality to all walks of life and deal with the dilemma of college students’ employment, colleges and universities must pay attention to the improvement and cultivation of students’ ability to innovate and start their own businesses. This paper will analyze the current situation of innovation and entrepreneurship education in colleges and universities under the background of new media, and look for effective innovative ways and methods.


Keywords


New media environment; College student; Innovation and entrepreneurship; Approach of education

References


[1] Wang, H., 2019. On the strategy of college students’ innovation and entrepreneurship education under the new media environment. The Theory and Practice of Innovation and Entrepreneurship. 2(4), 149-151. (in Chinese)

[2] Ye, Z.Y., 2021. Exploration on the practical path of innovation and entrepreneurship education in colleges and universities under the new media environment.Investment and Entrepreneurship. 32(4), 26-28. (in Chinese)

[3] Yang, J.H., Yang, J.K., 2020. On the path of college students’ innovation and entrepreneurship education under the new media environment. Liaoning Youth. (8), 130. (in Chinese)

[4] Zhang, J., 2020. Analysis on the training path of college students’ innovation and entrepreneurship ability under the new media environment. New Education Era. (44), 293. (in Chinese)

[5] Yao, X.Q., Zhuang, T., 2019. On the practical path of innovation and entrepreneurship education in colleges and universities under the new media environment. Heilongjiang Education (Theory & Practice). (9), 16-17. (in Chinese)



DOI: https://doi.org/10.30564/ret.v5i3.4716

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