Increasing Undergraduate Student’s Satisfaction in Higher Education: Optimal Improvement Path Analysis

Ruizhi Luo (Chongqing Normal University)

Article ID: 4831


Undergraduate student’s satisfaction is fundamental to creating and implementing successful higher education. The present study sought to identify the factors and analyses impact on satisfaction and service quality. The research was carried out in Chinese higher education institution, with a sample of 1660 students. Based on the higher education satisfaction questionnaire, the “optimal path” model of problem improvement was constructed by applying the “structural equation model”, satisfaction and importance matrix diagram, improvement effect size and other tools. Eight major areas of three-dimensional improvement of “satisfaction, importance, and improvement effect” were formed. Identify the issues that students have urgent demands, high importance, and strong improvement effects. Scientifically analyze the main attention focus of each subgroup of students. Concentrate superior resources and strengths, formulate targeted measures and make key breakthroughs based on “light”, “heavy”, “slow”, “urgent” and “classified”. Provide suggestions for improving student’s satisfaction and promoting the development of high-quality connotative and characteristic development in higher education.


Undergraduate education; Satisfaction; Structural equation model; Effect optimal path


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